KEVIN THOMAS LAU DESIGN//DIRECTION    310.359.0714hello@ktlau.com

sprint_aaa

sprint nextel AAA

PRODUCED @ SUPERFAD

These are real life case studies showing how Nextel phones are being used. While most companies present case studies as downloadable PDFs – or worse, as slide shows – Sprint brought their case studies to life via a series of fun, 90 second infographic videos.


This campaign was awarded in 2009 Webby (Gold), 2009 CLIO (Bronze), 2009 ONE Show (Gold), 2009 EFFIES (Gold), 2009 D&AD (in book).

CREDITS:
Goodby, Silverstein & Partners
Client: Sprint (Nextel)
Product/Division: Nextel Direct Connect
Co-Chairman / Creative Director: Rich Silverstein
Creative Director(s): Christian Haas, Franklin Tipton
Group/Assoc. Creative Director(s): Paul Stechschulte
Art Director: Rudi Anggono, Shane Fleming
Copywriter: Will Elliott, Larry Corwin
Executive Producer: Josh ReynoldsProducer: Rob Sondik
Music Company: Human
Music Producer: Dan Pritikin
Sound Design Company: GSP Post
Sound Designer: Amber Tisue

Production/Animation Company: Superfad
EP: Kevin Batten
Producer: Danielle Hazan
Executive Creative Director: Justin Leibow
Creative Director: Kevin Lau
Art Director: Will Johnson
Designer/Animators: Kevin Lau, Will Johnson, Dylan Spears, Andy Kim, Glen Suhy, Ian Mankowski, Ergin Kuke
Compositor: Claudia Yi Leon