KEVIN THOMAS LAU DESIGN//DIRECTION    310.359.0714hello@ktlau.com

spunky

Tide Pop A Lot

PRODUCED @ MIRADA

Client: Proctor & Gamble
Product: Tide PODS
Spot Title: ‘Pop A Lot’ (:30)
Air Date: 2/26/2012

AGENCY
Agency: Saatchi & Saatchi NY
SVP, Global Creative Director: Maru Kopelowicz
Creative Directors: Susan Young, Daniela Vojta
VP/Executive Producer: Dani Stoller

PRODUCTION
Production Company: Motion Theory (MTh)
Director: Mark Kudsi
Executive Producer: Javier Jimenez
Line Producer: Anna Joseph
Director of Photography: Shawn Kim
Production Designer: Annie Sperling

POST PRODUCTION
Post Production/VFX Company: Mirada
Head of Visual Effects and Animation: John Fragomeni
Executive Producer: Patrick Nugent
Associate Creative Director: Chris Riehl
Art Director: Kevin Lau
VFX Supervisors: Jonah Hall, Zach Tucker
Data Supervisor/On-Set VFX Supervisor: Andy Cochrane
VFX Producers: Peter Nelson, Christina Caldwell
Editorial Company: Mirada
Editor: Fred Fouquet

MUSIC
Band: Savoir Adore
Song: “Pop Goes The World” (originally by Men Without Hats)
Savoir Adore Creative Supervision: David Hoffman of Shapiro Bernstein
Music Producer: Ryan Fitch

Read more at http://adland.tv/commercials/tide-pop-lot-pop-goes-world-2012#vG9TjqrImvRKGuFP.99